Mobile App Store Optimization

Of course, App Store Optimization is an ongoing process, thanks both to the continually evolving ranking algorithms and to the competitive nature of the app stores. A successful ASO strategy requires a keen eye, a penchant for analytics, and regular check-ins. Manage this, and your investment will pay off many times over. See you on the top charts!

App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle Home » Blog » Marketing » App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today.

“App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).” – Wikipedia

Mobile App Store Optimization (ASO) Mobile App Store Optimization is the method of optimizing mobile apps on the Apple App Store and Google Play Store search results. This is similar to search engine optimization (SEO) on websites. The visibility of your app to the potential customers in app store search results depends on its higher ranking.

ASO, also known as App Store Optimization, is a process of optimizing mobile apps to rank higher in the App Store and Play store search results. The higher your app ranks on the search store, the more visible to your potential customers.

ASO stands for App Store Optimization, which is a process of optimizing a mobile application in the app stores (Google Play & Apple App Store) to increase its visibility in the respective store’s search. App Store Optimization serves to increase traffic to an app listing and improve the app’s conversion rate to generate organic app downloads.

App Scholars offers mobile app analytics, ranking history, keywords ranking, and keep a close eye on your competitors with best app store optimization tool - ASO.

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates.The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).

The Complete Data-Driven App Store Optimization Guide (2020) You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth.

Real mobile data improves App Store Optimization and increases quality users. Why it Matters. 63% of all apps are discovered by App Store search. Most search queries in mobile do not match web. Targeting the right keywords helps increase installs. Ranking for the right keywords is the Key to App Success.

Case 2: App Store Optimization + Apple Search Ads What do we have? Enter the app developer company Y. It has published a grocery delivery service app. The app is only available in the UK, with some regional restrictions - metropolitan areas only and such.